Rugged Ridge 12920.01 Black All Terrain Front Floor Liner – Pair

November 23, 2013

The only floor liner with patent pending Deep Tread technology. These floor liners are a totally new concept that combines all the best features of precision engineering using state of the art a deep ribbed floor mat and the old style liners. Precision engineering using state of the art technology ensures an exact fit to the shape and contour of your vehicle’s floor. The deeply molded Chevron-shape tread pattern channels dirt, mud and snow away from the driver to keep shoes and pant legs clean, containing the movement and sloshing around of any trapped water. The high perimeter wall offers a large footprint and maximum interior protection and containment. Constructed of all weather injected-molded durable OE-quality Thermo- plastic Elastomer (TPE). Raised nibs on the bottom provides maximum retention and keeps the liner in place. The self-sealing floor hook attachment feature (where applicable) helps to prevent dirt and moisture from getting through. Easy to remove and clean.

Deep Tread Technology
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Rugged Ridge All Terrain Floor Liners

Rugged Ridge All Terrain Floor Liners are not your typical truck floor liner! Unlike existing floor liners in the market that are constructed of extruded plastic materials which are vacuum formed to fit the vehicle, Rugged Ridge All Terrain Floor Liners use precision engineering and state of the art technology to ensure an exact fit to the shape and contour of your vehicle’s floor. Constructed of all weather injected-molded durable OE-quality Thermo-Plastic Elastomer (TPE) creates a floor liner that has exact measurements for better fit and finish along with a deeply formed perimeter wall for maximum coverage. Every All Terrain Floor Liner has chevrons that are up to 3/8″ deep, up to 3 times the depth of other floor liners. The deeply molded chevron-shape tread pattern channels dirt, mud, and snow away from the driver to keep shoes and pant legs clean, containing the movement and sloshing around of any trapped water.


Easy to Install and Clean
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Easy Cleanup with Deep Tread

Raised nibs on the bottom of Rugged Ridge All Terrain Floor Liners provide maximum retention and keep the liner in place. The self-sealing floor hook attachment feature, where applicable, helps to prevent dirt and moisture from leaking through. Easy to remove and clean. Simply hose them off and go. The mat actually reseals itself around the hook.


Floor Liners vs. Floor Mats
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Custom Molded Fit

Floor liners and floor mats have the same overall function, which is protecting your Jeep or truck’s carpet from stains, spills, and other debris. However, floor liners are more custom tailored providing a snug fit that acts as a better barrier against the elements. Floor mats lay flat on your floorboard and, more often than not, have a small ridge around the perimeter to contain fluids and keep them from spilling onto your carpet. Floor liners have outer walls that go up the sides of your floorboards. These higher (and usually somewhat rigid) walls provide the most protection against spills, mud, snow, and other debris.


Lifetime Limited Year Limited Warranty
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Subject to the terms, exclusions and limitations herein and with respect only to products first sold in the United States, Omix-ADA warrants to the initial retail purchaser only that its Rugged Ridge Floor Liners shall be free of defects in material and workmanship for so long as the initial retail purchaser owns the vehicle on which these products were originally installed. See attached PDF for detailed warranty information including limitations and exclusions.


About Rugged Ridge

Rugged Ridge is an exciting brand developed to provide quality & functional Jeep accessories for the growing Jeep aftermarket. As a Division of Omix-ADA, the leader in replacement parts for Jeep vehicles, the Rugged Ridge pedigree is well established in the market.


Product Features

  • Patent pending deep tread technology channels dirt mud and snow away from shoes and pants
  • Precision engineered for an exact fit to the shape and contour of your vehicle’s floor
  • High perimeter walls offer maximum protection and containment
  • Raised nibs on the bottom provides maximum retention and keeps liner in place
  • Easy to remove and clean, simply hose them off and go
  • The deeply molded chevron-shape tread pattern channels dirt, mud and snow away from the driver to keep shoes and pant legs clean
  • Raised nibs on the bottom provide maximum retention and keep the liner in place
  • This custom floor liner pair fits great covering the front area of your Jeep
  • Precision engineering using state of the art high pressure injection molded from OE-quality Thermoplastic

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